If you are in business of any kind, work for a cause of any sort or are involved (at anytime) with promoting something for business or charity, you need to know about Seth’s Blog:

http://sethgodin.typepad.com/

I first came across Seth when I read his book, Permission Marketing. If you email groups for anything in business, charity or personal reasons, this book is a must read. Anyhow, I read his post today Titled:

Marketing the charity auction

and was floored by the common sense of it. I’m associated with organizations that put on annual fundraising events and I attend many events as a patron. That said, I’ve always been intrigued by the psychology at work with patrons bidding on items. Seth’s observations make, what for me were implicit observations, explicit common sense.

If you are affiliated with a charitable cause that has an auction in the works for its next fundraiser, print out a copy of today’s Seth’s Blog entry for them…they’ll appreciate that you did.

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